My mom used to buy a dozen noodles for me to eat whenever I was hungry. I also remember my cousins and I were hungry and wanted something delicious to eat. So, we requested my dad to buy those for us.
As of today – 2019 – In Pakistan, three brands of instant noodles are available for
- Nestle Maggi (40% market share),
- Unilever’s Knorr (46% market share) and
- Shoop from Shan foods (11% market share)
Problems with Maggi Noodles:
During the mid of this decade, Maggi was facing survival issues in neighbouring India where several lab tests revealed the use of certain ingredients which were absolutely health-risk for humans. This has created panic among Indians and they are not willing to eat Maggi anymore.
People have abandoned Maggi after breaking of horrifying news about the use of Lead and Monosodium Glutamate (MSG) to a dangerous extent.
Maggi Matter shook India:
In 2015, several tests revealed the use of Monosodium Glutamate (MSG) and lead to the excess amount of what allowed. The Indian government was quite vigilant and quick in responding to the matter.
Several Indian states namely Delhi, Maharashtra, Punjab, Assam, Bihar, Madhya Pradesh, Tamil Nadu, Jammu and Kashmir, Gujarat, Uttarakhand, and Goa banned Maggi 2 minutes’ noodles. Afterwards, Nestle had to withdraw its stock from the market
The government of India dragged Nestle to the National Consumer Disputes Redressal Commission (NCDRC) for unfair trade practices and misleading advertisements.
In addition, the government put a charge of IR 1000 crore as the penalty over the company.
That’s not it, central food safety regulator (FSSAI) ordered recall all the variants of Maggi from the market terming them unsafe and hazardous for human consumption.
India TV reported a source saying,
“On behalf of the Indian consumers, the Department of Consumer Affairs has now filed a petition in the NCDRC. It is based on the order of FSSAI saying that Nestle indulged in unfair trade practices and misleading advertisements,”
The source added
“We have sought Additional Solicitor General’s advice in this matter and he will appear on behalf of the government in NCDRC.”
Cases on Celebrities:
A case against Amitabh Bachan, Preety Zinta, and Madhuri Dixit were filled in a district court in Bihar for becoming part of Maggi’s advertisements. Amitabh Bachan had to appear on media to say that he was ready to pay any penalty if charged.
“I will fully cooperate whatever the law says”, he said. He also said that he wasn’t endorsing the product anymore.
Nestle’s take on the issue:
That was about how Indian government and public see the issue. Now, we tell you Nestle’s take on the matter.
B.N. Kumar, executive director of Concept Public Relations and national president of the Public Relations Council of India describes Nestle CEO’s efforts as “too little, too late”. Adding further, Kumar said
“Nestle was clearly caught with its noodles in a knot,”
Nestle took about two months to respond to the situation. I wonder what they had been doing all that time, eating noodles!.
The big loss:
Nestle had to withdraw millions of tonnes of Maggi and suffered a $45 million hit. It suffered a loss of IR 2000 crore.
Its share price dropped after the news, and only regained slightly when the company CEO Paul Bulcke made a statement that Maggi was safe to consume.
Maggi in Pakistan
In the show “Dunya Kamran Khan Kay Sath”, the anchor, Kamran Khan, pointed towards the unavailability of Maggi noodles in wholesale markets. Wholesalers say that the noodles were not available in the market for four months.
The company, on its website, said that the noodles were safe and halal. They were manufactured in the Kabirwala plant near Multan. According to, Waqar Ahmed, head of Corporate Affairs, Nestle, Pakistan,
“We are producing it, we are confident, our product is absolutely safe”
said Ahmed in the show yesterday. He also said that all the safety tests are performed on the product from raw material to finished product.
Don’t eat something only for its delicious taste; consider its side effects on your health too.
Nestle was sinking in the neighbour India. A massive unrest in the country and reaction to a lawsuit of IR1000 crores has hit the company very hard not only in India but also throughout the world.
We seriously need quality check here in Pakistan. Nestle has been constantly denying the presence of any substance at a harmful-for-humans level, but this is what anyone would do. Take actions before its too late, not only against Maggi but Knorr, Shoop and other products as well. If it’s not time now then what are we waiting for.
How do you know whether a certain product contains MSG?
- Euromonitor International
- Dunya News: Aaj Kamran Khan Kay Sath