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Self-sabotaging mistakes in marketing by ARY in ‘Meray Paas Tum Ho’

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It took a decent flight, flew at height very few could, but ruined the entire experience just before landing. I’m not writing about an airplane flight, but about an ARY digital drama that mesmerized the Urdu/Hindi understanding people.

‘Meray Paas Tum Ho’ was a drama I stated was an epic drama. But in spite of the fantastic acting and awesome powerful dialogues, the drama showed a controversial ending.


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In the beginning, ARY’s marketing strategy was fantastic. But later on, few mistakes in their marketing ruined everything.

Related: How Brand Experience Impacts Brand Love: A research on mobile phones


The last episode was being marketed as ‘the most outstanding episode’. However, it was contrary to their efforts.

All ARY did was creating false hype, giving false hopes.

The season finale and the hype created proved to be nothing more than a joke.

ARY collected millions of rupees only by fooling the nation which was ready to be conned.

A classic case of ‘deception marketing’.

Mr. Qamar and the Novice writer.

Khaleel-ur-Rehman Qamar proved he was an excellent writer. The early episodes were proof that he was the best drama-writer of the Urdu speaking and understanding prople.

But I can’t believe it was he who wrote the last episode.


Because the last few minutes of that episode were full of errors. An experienced writer like KRQ cannot make

Error # 1

Danish removes his oxygen mask

Doctor: You need this!

Danish: I’ll be fine.

The doctor moves back quietly! Why?

Error # 2

Danish was on the hospital bed when he say to roomi, his son, that the heart line was straight, that showed he was dead.

And the doctors were looking at what? His acting skills?

And then they tried to save him!!! Really…but wasn’t Danish dead???

Only a layman from any village who doesn’t know how machine work could write such a script.


This will invoke negative word-of-mouth and will negatively affect ARY Digital’s brand Trust.

Didn’t their marketing team know this?

I call ARY’s marketing team, a self-sabotaging vision-less and brain-less team. They tried to gain short-term gains for their name.

Who is going to trust ARY Digital now?

Who will spend money on a cinema ticket when the full ad-less episode is immediate gets available online?

The season finale, which was promoted as the special ending of a great drama only happened to be apathetic and anticipated finish.

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