Do you know the dictionary meaning of patience: Google says: “the capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset.”…Read More 3 powerful benefits of being patient
It took a decent flight, flew at height very few could, but ruined the entire experience just before landing. I’m not writing about an airplane…Read More Self-sabotaging mistakes in marketing by ARY in ‘Meray Paas Tum Ho’
UPDATE: I admired ARY’s marketing campaign; I still stand somehwat firm on my view. It was good, but the marketing in the last episode was…Read More Meray Paas Tum Ho: Epic drama with 5 superb marketing tactics
Professionals have been brainstorming the topic of happiness for decades. Among them, marketers have been extracting gems from the sea of joy for years to…Read More Happiness marketing: what roles emotions play on consumer decision making?
In this post, I have published my research on Marketing (Brand Experience). There were many topics writing a thesis on marketing, but I chose Brand…Read More How Brand Experience Impacts Brand Love: A research on mobile phones